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Hi, I’m Ricardo

I founded Market Your Mission to teach nonprofits how to share their story, grow their donor base, and make a greater impact on the world through captivating communications and beautiful design.

 

Let’s get real:

  • Do you struggle to get noticed for your amazing programs?

  • Is attracting and retaining donors more frustrating than fun?

  • Do you have trouble finding time to update your website, blog, or social media?

  • Are you feeling overwhelmed by all the communications tasks you know you should be doing?


If so, you’re not alone. I’ve seen many of my nonprofit clients struggle with the same challenges. And to be honest, running a small business is a lot like running a nonprofit and I’ve faced many of those same problems.

When I started out in the marketing space, I had a big heart full of passion for serving my clients, but I really didn’t know where to start. The online marketing landscape was exploding with so many options, I couldn’t tell up from down.

And so I struggled. I tried to do everything under the sun and serve every client who needed design or marketing help. I remember feeling so proud helping one client relaunch their website yet later that day I had to ask my parents for money to help me pay rent.

I thought to myself, “Why can’t I have the same results that my clients are enjoying?”

It took another few years of the boom-and-bust cycle of small business and a TON of learning and growing to help me figure out what works.


Here’s what I learned:

  • WHAT you say and WHO you say it to is far more important than how ‘fancy’ it looks.

  • Marketing DOESN’T have to be expensive to be effective.

  • The best marketing tells a STORY. Because at the end of the day, we’re all humans.


And I’ve learned countless other strategies, tactics, and ideas to help make marketing and communications simple, fun, and effective.

It’s been a great honor to share my knowledge with my nonprofit clients to help them amplify their impact, like these remarkable organizations:

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Connecting with donors around the world

In 2018, FIUTS re-launched their website with a gorgeous, mobile-friendly design. The website presents a professional yet approachable image to potential donors, volunteers, and sponsors. It’s received rave reviews and an increase in visitor traffic thanks to how easy to use it is.

 
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Finding the best and brightest students

For Alfie’s Fund, we created a marketing campaign that integrated promotional video, Facebook ads, email, and print materials. It enabled the foundation to fill their inaugural scholarship cohort with some of the brightest, most remarkable students from diverse backgrounds. They’ve repeated that campaign three times now with the same stellar results.

 

That’s why I’m so excited to introduce my new training program, Market Your Mission Monthly. It’s a monthly subscription program where I go live on video every month to teach you the latest strategies and tactics on marketing, communications, and design.

Live marketing training every month

I created Market Your Mission Monthly for nonprofit leaders like you because I know that you’re pressed for time and need a way to learn and improve your marketing skills. Many nonprofits don’t have much money in their budget for marketing and communications. This monthly subscription program fits your busy schedule, is easy on the budget, and includes topical training that will help you amplify your impact.

how it works

Every month I go live on video to present on a topic ranging from annual reports to Instagram. Accompanying each monthly broadcast is a worksheet or toolkit to help you take what I teach further in your day-to-day operations. And at the end of each video is a Q&A session where I answer your questions related to that topic. You’ll definitely want to tune in live during the broadcast for all the freebies I hand out! But if you can’t make it, the video will be archived in your member’s area for you to watch on demand.


Here are some of the topics I’m excited to share with you:

  • Captivate your audience with story

  • How to craft a compelling fundraising ask

  • Building your email list

  • Inspire your donors with video


If you’re unsure of how to get more donors or reach more people, Market Your Mission Monthly is for you! Instead of wondering, “What do I post?” or “How do I get people to read my emails?” you’ll be able to confidently promote and market your nonprofit’s mission.

Having the tools, strategies, and skills you need for your day-to-day operations will relieve a lot of stress and uncertainty so that you can focus on building more relationships and serving your cause.

All too many nonprofits put marketing communications at the bottom of their task list because it’s overwhelming, they’re not sure where to start, or they don’t think they have the budget for it. Our monthly marketing training together will empower you to choose the right strategies for your nonprofit and implement them quickly without the headaches you’ve had in the past! I am so excited for you to experience the peace of mind and the ease that comes from having a strategy and seeing it deliver results.


“Our new website and the strategies I learned from Ricardo have energized our student leaders, streamlined information sharing, and inspired volunteers to support our programs at new levels every year.”

—Abbie DeMeerleer, Executive Director, Washington FFA Association


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How is this different?

This is different from any marketing training you’ve received before. And unlike so many free resources that barely skim the surface of a topic, my training is a deep dive into the specific tactics and frameworks that you need.

At the end of each training session, you’ll have a list of action items and next steps to keep your nonprofit marketing moving forward.

Plus, when you attend the live broadcast, you can get your questions answered and win fun swag and freebies! I give away workbooks, cheat sheets, online courses, coaching sessions, and gifts to the people who attend live and get their questions answered during the training session.

In my experience, there’s something magical about a live training experience where you and your fellow nonprofit leaders can network, help each other, and learn together. The energy of a live training helps to boost motivation and inspire action.

And instead of an expensive one-time class fee, you get the latest nonprofit marketing training every single month for a fantastic price.

How much does it cost?

You see, it would take you hours and hours to search the web for the actionable strategies and tactics that I share during our monthly live trainings. I can say that with confidence because I’ve spent the past ten years training and learning everything I could about marketing and design. You benefit from my experience at a fraction of the time it took to learn these concepts. I’ve put in the time so you don’t have to.

What I love about the online training model is that it’s extremely cost-effective for many nonprofits. I usually charge between $250–500 an hour for consulting with my corporate clients. For example, a website relaunch starts at $10,000. And while this may not be an issue for some, I know that many nonprofits need to keep their overhead low and devote their funds toward programming.

When you join Market Your Mission Monthly, you get an hour (or more!) of teaching and training every month on the latest strategies and tactics to help you attract more donors and build a community around your work all for $49 per month!

Join Market Your Mission Monthly for $49 per month

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Plus, these bonuses!

Build an unforgettable brand – $97 value

Plus, when you sign up, you get instant access to my Nonprofit Brand Builder Workbook that teaches you the five fundamental elements of an unforgettable nonprofit brand and provides you with clear action steps you can take immediately to help your nonprofit stand out online and demonstrate excellence in all of your communications. This workbook normally sells for $97. You get it FREE when you sign up today!

Content Creation Made Easy – $47 Value

You also get 101 Blogging & Social Content Creation Prompts which is a fantastic time-saver for when you’re staring at a blank computer screen and thinking, “What do I post today?” In it you’ll find 101 ideas, prompts, and through-provoking questions to help you use the power of storytelling to create a movement around your mission. You get the library of content creation prompts, a value of $47, for FREE with your membership.

Digital Marketing Masterclass – $197 Value

One of the biggest challenges I see my nonprofit clients face is lack of time. Between running programs, serving clients, and day-to-day operations, many executive directors and staff find it difficult to be consistent with their marketing and communications. To help, I’ve created a fantastic time-saving bonus for you! It’s a masterclass that will teach you the Five Keys of Digital Marketing for nonprofits. I sell it for $197 and I’m confident it will help you save time and use the latest online tools to streamline your outreach tasks and generate results.

 

I’m so confident that you’ll love your first monthly training session with me, the branding workbook, the content creation prompts, and the digital marketing masterclass that I’m offering a 30-day unconditional money-back guarantee.

If at any point you are not completely thrilled with the quality of training I deliver to you, I will gladly refund your payment. It’s that simple. 30-days, no questions asked, no hassle, no problem. I want you to be part of this program and I know it will benefit you and your organization immensely.

It’s time to make a greater impact

I know that right now you’ve got a lot of momentum going and you’re ready to change the way your nonprofit is seen in the world. I also know that you’ve been struggling a bit to really figure out the path forward! There are SO many options just in the social media space alone. If you’re anything like my nonprofit clients, you’re pressed for time, too.

I’d love to help you, but I can’t do that until you join me each month for our live trainings. Once you do, you will feel so relieved that you’ve got a plan in place to reach more donors, tell your organization’s story, and create a community of stakeholders around your mission.

I couldn’t be more excited to work with you.

Join Today!

When you join Market Your Mission Monthly, you get LIVE nonprofit marketing training on the latest strategies and tactics that are working right now.

Plus these bonuses:

 
 
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Get my brand builder workbook where you’ll learn the five elements of branding, and five important action steps you can take right away to build a confident, professional, exciting nonprofit brand.

 
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You’ll receive the nonprofit digital marketing masterclass FREE which will help you create a stellar digital marketing strategy as if you were working with me one-on-one.

 
 
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You get 101 content creation prompts to help you stay on top of your social media and blogging goals so that you attract more donors and volunteers.

 

Join today and jumpstart your marketing

The bonuses alone are worth $350, and you get them FREE when you sign up for monthly live marketing training for just $49 a month. Plus, it’s all covered by my 30-day unconditional money back guarantee.

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Amplify Your Impact

The time is now to take your nonprofit marketing to the next level.

No more struggling to reach your ideal donors or communicate the value your organization brings to the world. Join Market Your Mission Monthly to get access to live monthly training on the tactics and strategies that will help you truly amplify your impact.

I cannot wait to meet you inside Market Your Mission Monthly and see the incredible good you’re able to do in the world. Enroll today!